Sponsorships

The Fort Collins Report, provides a fast-growing platform for companies, institutions, nonprofits and other organizations to engage with Fort Collin’s established and emerging urban communities. We offer sponsorship placements in various formats, sizes, and price points. Sponsorship availabilities help underwrite our growing commitment to independent, local journalism. Partnerships represent opportunities for like-minded organizations, nonprofits and community groups  to form a creative alliance with the Fort Collins Report for mutual promotion of our shared values, goals and business objectives.

We are proud to work with nonprofits, small businesses and startups as well as more established businesses and organizations that are migrating from traditional print and television media to digital branding and marketing. Find out how your business or organization can benefit by sponsoring the Fort Collins Report. Contact us at sponsorships@fcreport.org.

Sponsorship Policy

Effective Date: November 2024; Last Updated: June 2025

At The Fort Collins Report, we believe in the power of local, independent journalism to strengthen our community. To help fund our reporting while maintaining our editorial integrity, we accept select sponsorships in alignment with our values as a nonprofit newsroom.

We cannot guarantee impressions or clicks although we always strive to provide a realistic expectation of what a sponsorship can expect to achieve. As a nonprofit online news source, we are committed to delivering credible journalism. Our content attracts readers who are highly engaged members of the community. We avoid sensationalism and clickbait material as a method of drawing readership, but rather we focus on thoughtful stories that tackle the city’s problems and challenges as well as spotlight innovative solutions. Thank you for working with us; we appreciate your support!

📝 Sponsored Content:

Sponsor-generated content is content produced by a sponsor that lives on the Fort Collins Report. The content will be tagged as ‘sponsored’ anywhere it appears on the website. The Fort Collins Report‘s editorial department has no involvement in the creation of this content, except for proofing and publishing the final draft. Editors may make minor edits in accordance with AP and Fort Collins Report style guidelines. The points of view expressed in sponsored content don’t reflect those of the Fort Collins Report, and sponsors play no role in the Fort Collins Report’s editorial decisions. Sponsors are not permitted to use editorial content or copy produced by the publication. The Fort Collins Report may refuse publication of any content that undermines the integrity of its brand.

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📅 Content Due Dates & Cancellation Policy:

All content is due at least one week (seven days) prior to the publish date. If content is delivered late, the publish date may change. If the Fort Collins Report misses a publish date, the sponsor will be reimbursed with another placement of equal value. No monetary refunds will be issued. If the sponsor misses a scheduled publish date, the Fort Collins Report cannot guarantee another publish date. Content can be rescheduled with seven days notice. A minimum of 30 day notice is required for any contract cancellations. Whenever possible, FCR will work with the sponsor to reschedule the remainder of the contract rather than cancel. If the contract has already been paid in full and there are remaining unused units, Fort Collins Report will work with the sponsor to reschedule any remaining unused units and/or issue a credit, but no monetary refunds will be issued.

✅ What We Accept

We welcome sponsorships from:

• Local businesses
• Nonprofits and community groups
• Educational institutions and civic organizations
• Events and services relevant to Northern Colorado

Content may appear on our website, in our newsletters, or in sponsored sections—always clearly marked and separate from our editorial content.

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🚫 What We Don’t Accept

To protect our readers and our mission, we do not accept content that:

• Endorses or opposes political candidates
• Mislead, deceive, or make unverifiable claims
• Promote tobacco, adult content, weapons, or gambling
• Discriminate against any protected group
• Use excessive or disruptive formats (pop-ups, auto-play video, etc.)

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🗳️ Political Sponsorship Policy:

• The Fort Collins Report accepts affirmative sponsorship from candidates, campaigns and issues that are in sync with its mission of promoting civic engagement and civil, informed discourse.
• Such content cannot be used to attack or fundraise; they must be clearly labeled as sponsored content; and the person or group who paid for them must be clearly identified.
• Direct comparisons with other candidates and/or the unauthorized use of another person’s likeness are not permitted
• The Fort Collins Report reserves the right to refuse a campaign or issue advertisement for any reason.

⚖️ Political and Advocacy Content

We may accept issue-based advocacy content (e.g., climate, housing, education), provided they are:

• Clearly labeled
• Fact-based
• Nonpartisan

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🏷️ Sponsored Content and Labeling

All sponsorships are:

• Clearly labeled (e.g., “Sponsored”)
• Kept completely separate from our editorial reporting
• Reviewed prior to publication

We may also publish sponsor acknowledgments (e.g., “This story is supported by XYZ Community Foundation”) that follow IRS guidelines for nonprofit media sponsorship.

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💻 Platforms and Technology

We may use trusted third-party platforms to serve and manage sponsored content.

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